Your Ultimate Guide to Key Dates for E-commerce Success in 2024 (North America)

amazon season

As we bid farewell to 2023, it’s time for e-commerce businesses to gear up for the exciting year ahead. Planning ahead is crucial, and to make your life easier, Ailumia presents the 2024 Amazon calendar. Stay organized, stay ahead, and give your business the edge it deserves. Let’s dive into the essential dates for your 2024 success:

January 2024: The month of New Beginnings

January 1: New Year’s Day

January 6: Three Kings’ Day (Mexico/ Spain)

January 10-12: The Outdoor Retailer Snow Show

January 14-16: NRF 2024: Retail’s Big Show & Expo

January 16: Martin Luther King (MLK) Day

January 31: Deadline to send tax form W-2 to employees and IRS

Tip: Health and fitness sellers, get ready for New Year’s resolutions shoppers.

February 2024: The month of Love and Sports

February 1: Start of Black History Month

February 2: Groundhog Day

February 9: Chinese New Year

February 11: Super Bowl Sunday

February 14: Valentine’s Day

February 19: Presidents’ Day

February 28: Deadline to file 1099s via mail with the IRS (form 1096)

Tip: Optimize listings for Valentine’s Day and gear up for Super Bowl-related products.

March 2024: Spring Break and Easter Season

March 4-6: The Prosper Show

March 8: International Women’s Day

March 10: Daylight Saving Time

March 15: Deadline to file S-Corps (form 1120-S) and for partnerships (form 1065)

March 17: St. Patrick’s Day

March 20: First day of spring

March 24-30: Holy Week

March 29: Good Friday

March 31: Easter Sunday

Tip: Amazon brands with travel or party-related products, this is your time to shine. Easter product sellers, optimize listings and consider Easter-related keywords.

April 2024: Easter Season

April 1: April Fools’ Day

April 11: National Pet Day

April 11-13: Ecommerce Operations Summit

April 15: Deadline to file taxes for individuals, C corporations, sole proprietors, single-member LLCs, or LLCs taxed as a corporation

April 22: Earth Day

Tip: Sellers, seize the spirit of April with creative campaigns, gag-gifts, pet-friendly products, eco-conscious offerings. Optimize listings and explore pet-related keywords for a seasonal boost.

May 2024: A Month of Celebrations

May 1-4: Labor Day in China

May 5: Cinco De Mayo

May 8-9: White Label Expo

May 12: Mother’s Day

May 14-16: Sellers Summit

May 27: Memorial Day

Tip: Cinco De Mayo, Mother’s Day, and Memorial Day – prepare for increased sales in select categories.

June 2024: Pride Month and Father’s Day

June 1: Pride Month begins

June 4-6: Retail Innovation

June 14: Flag Day

June 16: Father’s Day

June 19: Juneteenth

June 21: First day of summer

Tip: Pride-related and Father’s Day products – optimize listings and expand advertising campaigns.

July 2024: The Month of Patriotism

July 1: Canada Day

July 4: Independence Day

Tip: American flag and travel-related items, prepare for a growth month.

August 2024: Back-to-School

August 12-15: eTail East

August 16: Back-to-school for most public schools

Tip: School supplies and essentials sellers, optimize listings and ad campaigns with back-to-school keywords.

September 2024: Football Season Begins

September 2: Labor Day

September 9: NFL season begins

September 23: First day of Fall

Tip: NFL-related products, get ready for the kick-off of the football season.

October 2024: Fall Festivities

October 14: Indigenous Peoples Day/Columbus Day

October 14: Canadian Thanksgiving

October 31: Halloween

Tip: Halloween costume sellers, ensure inventory and listings are in top shape.

November 2024: The Month of Retail Sales

November 1: Last day to get inventory to Amazon warehouse for Black Friday/Cyber Monday and the holiday season

November 1: Start of National Native American Heritage Month

November 3: Daylight Saving Time

November 8: Presidential Election Day

November 11: Veterans Day and Singles’ Day

November 28: Thanksgiving

November 29: Black Friday

November 30: Small Business Saturday

Tip: Black Friday and Cyber Monday sellers, ensure inventory and discounts are finalized.

December 2024: Gift-Giving Season

December 2: Cyber Monday

December 21: Super Saturday

December 21: First day of winter

December 24: Christmas Eve

December 25: Christmas

December 25-Jan 2: Hanukkah

December 26-Jan 1: Kwanzaa

December 26: Boxing Day (Canada)

December 31: New Year’s Eve

Tip: Gift-related products, ensure inventory, coupons, and advertising strategies are in place.

Quarterly and Monthly Reminders for 2024:

Quarterly: Turn in tax statements, perform a brand performance review, and estimate inventory turnover.

Monthly: Check Inventory Manager, review PPC charges, adjust advertising budgets, review Profit and Loss statements, and prepare for upcoming holidays.

Tip: Regularly check and optimize your business strategies throughout the year.

Holiday Selling Requirements:

  • Optimize Amazon listings with gift-related keywords and images by September.
  • Ship inventory to US fulfillment centers by specific dates for Black Friday, Cyber Monday, and Christmas.
  • Stay updated on Amazon’s requirements, especially for Toys & Games.

Make 2024 your best year yet! Start strong, mark important dates on your calendar, and prepare for shopping events well in advance. For more resources and insights, visit Ailumia’s Free Resources Page and blog. Good luck, and feel free to share any important Amazon seller dates in the comments below!

Related read: 2024 E-Commerce Calendar: Your Comprehensive Guide to E-commerce Opportunities in Europe

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