As we bid farewell to 2023, it’s time for e-commerce businesses to gear up for the exciting year ahead. Planning ahead is crucial, and to make your life easier, Ailumia presents the 2024 Amazon calendar. Stay organized, stay ahead, and give your business the edge it deserves. Let’s dive into the essential dates for your 2024 success:
January 2024: The month of New Beginnings
January 1: New Year’s Day
January 6: Three Kings’ Day (Mexico/ Spain)
January 10-12: The Outdoor Retailer Snow Show
January 14-16: NRF 2024: Retail’s Big Show & Expo
January 16: Martin Luther King (MLK) Day
January 31: Deadline to send tax form W-2 to employees and IRS
Tip: Health and fitness sellers, get ready for New Year’s resolutions shoppers.
February 2024: The month of Love and Sports
February 1: Start of Black History Month
February 2: Groundhog Day
February 9: Chinese New Year
February 11: Super Bowl Sunday
February 14: Valentine’s Day
February 19: Presidents’ Day
February 28: Deadline to file 1099s via mail with the IRS (form 1096)
Tip: Optimize listings for Valentine’s Day and gear up for Super Bowl-related products.
March 2024: Spring Break and Easter Season
March 4-6: The Prosper Show
March 8: International Women’s Day
March 10: Daylight Saving Time
March 15: Deadline to file S-Corps (form 1120-S) and for partnerships (form 1065)
March 17: St. Patrick’s Day
March 20: First day of spring
March 24-30: Holy Week
March 29: Good Friday
March 31: Easter Sunday
Tip: Amazon brands with travel or party-related products, this is your time to shine. Easter product sellers, optimize listings and consider Easter-related keywords.
April 2024: Easter Season
April 1: April Fools’ Day
April 11: National Pet Day
April 11-13: Ecommerce Operations Summit
April 15: Deadline to file taxes for individuals, C corporations, sole proprietors, single-member LLCs, or LLCs taxed as a corporation
April 22: Earth Day
Tip: Sellers, seize the spirit of April with creative campaigns, gag-gifts, pet-friendly products, eco-conscious offerings. Optimize listings and explore pet-related keywords for a seasonal boost.
May 2024: A Month of Celebrations
May 1-4: Labor Day in China
May 5: Cinco De Mayo
May 8-9: White Label Expo
May 12: Mother’s Day
May 14-16: Sellers Summit
May 27: Memorial Day
Tip: Cinco De Mayo, Mother’s Day, and Memorial Day – prepare for increased sales in select categories.
June 2024: Pride Month and Father’s Day
June 1: Pride Month begins
June 4-6: Retail Innovation
June 14: Flag Day
June 16: Father’s Day
June 19: Juneteenth
June 21: First day of summer
Tip: Pride-related and Father’s Day products – optimize listings and expand advertising campaigns.
July 2024: The Month of Patriotism
July 1: Canada Day
July 4: Independence Day
Tip: American flag and travel-related items, prepare for a growth month.
August 2024: Back-to-School
August 12-15: eTail East
August 16: Back-to-school for most public schools
Tip: School supplies and essentials sellers, optimize listings and ad campaigns with back-to-school keywords.
September 2024: Football Season Begins
September 2: Labor Day
September 9: NFL season begins
September 23: First day of Fall
Tip: NFL-related products, get ready for the kick-off of the football season.
October 2024: Fall Festivities
October 14: Indigenous Peoples Day/Columbus Day
October 14: Canadian Thanksgiving
October 31: Halloween
Tip: Halloween costume sellers, ensure inventory and listings are in top shape.
November 2024: The Month of Retail Sales
November 1: Last day to get inventory to Amazon warehouse for Black Friday/Cyber Monday and the holiday season
November 1: Start of National Native American Heritage Month
November 3: Daylight Saving Time
November 8: Presidential Election Day
November 11: Veterans Day and Singles’ Day
November 28: Thanksgiving
November 29: Black Friday
November 30: Small Business Saturday
Tip: Black Friday and Cyber Monday sellers, ensure inventory and discounts are finalized.
December 2024: Gift-Giving Season
December 2: Cyber Monday
December 21: Super Saturday
December 21: First day of winter
December 24: Christmas Eve
December 25: Christmas
December 25-Jan 2: Hanukkah
December 26-Jan 1: Kwanzaa
December 26: Boxing Day (Canada)
December 31: New Year’s Eve
Tip: Gift-related products, ensure inventory, coupons, and advertising strategies are in place.
Quarterly and Monthly Reminders for 2024:
Quarterly: Turn in tax statements, perform a brand performance review, and estimate inventory turnover.
Monthly: Check Inventory Manager, review PPC charges, adjust advertising budgets, review Profit and Loss statements, and prepare for upcoming holidays.
Tip: Regularly check and optimize your business strategies throughout the year.
Holiday Selling Requirements:
- Optimize Amazon listings with gift-related keywords and images by September.
- Ship inventory to US fulfillment centers by specific dates for Black Friday, Cyber Monday, and Christmas.
- Stay updated on Amazon’s requirements, especially for Toys & Games.
Make 2024 your best year yet! Start strong, mark important dates on your calendar, and prepare for shopping events well in advance. For more resources and insights, visit Ailumia’s Free Resources Page and blog. Good luck, and feel free to share any important Amazon seller dates in the comments below!
Related read: 2024 E-Commerce Calendar: Your Comprehensive Guide to E-commerce Opportunities in Europe
